Job Description

Wonderist Agency is a full-service marketing agency that supports almost 1000 dentists around the country. We pride ourselves on ditching the old fashioned marketing model of stock photos and templated sites. We strive to tell our clients’ stories with bespoke brands, impactful photo and video shoots, and stunning website design. We also provide ongoing services such as SEO, PPC, Social Media Marketing, and Funnels to help our practices get butts in seats. (Here is a great example of our work: We need someone with the flexibility to turn on their heels when priorities change, the thoughtfulness to do what’s in the best interest of the team, and the desire to always produce their best work. We’re a team of over 60 passionate marketers nestled in sunny San Diego. We are walking distance from local hangouts, bars, and the famed Liberty Station. While many companies simply check the required boxes when it comes to culture, a well-balanced team and positive office culture has been the core of our success from the start. We are a social team at heart, and have embraced a hybrid work model where team members come in at least two days a week. This allows us to work from home and have flexibility, without altogether forgoing the excitement and moments of collaboration and inspiration you can only get from in-person time. Not to mention, we also genuinely enjoy spending time together and socializing. We celebrate new ideas and prioritize a culture of trust and respect where team members can grow and take risks. Each quarter we host events under our four cultural pillars; health & wellness, personal & professional development, social good, and social. We are proud to have been named one of San Diego Business Journal’s Best Places to work in 2018, 2021, 2022 and 2023, made the Inc 5000 Regionals Fastest Growing Companies 2021, 2022, and 2024, made the San Diego Business Journal’s Fastest Growing Private Companies list in 2019, 2020, 2022, and 2023 and made the Inc. 5000 for the last 4 years! If you work at Wonderist, you likely enjoy a challenge, appreciate autonomy, actually care about clients, and are looking for a team that you can enjoy being part of. JOB DESCRIPTION: The Senior PPC Specialist will own the strategy, execution, and performance of Google Ads and Meta Ads campaigns for a portfolio of clients. You’ll be responsible not only for hitting performance targets but for steering the larger digital strategy and identifying opportunities for growth. As a senior team member, you’ll serve as a trusted expert both internally and externally, mentoring junior team members, managing relationships with external contractors, and proactively guiding client marketing strategy with a high degree of independence. You’ll need to be equally comfortable in the weeds of campaign structure and in strategic conversations with clients and internal stakeholders. This role is perfect for someone who thrives in a fast-paced agency environment, can juggle multiple priorities, and is eager to lead both client conversations and internal initiatives. ESSENTIAL FUNCTIONS: The Senior PPC Specialist will be expected to know the ins and outs of PPC and Social Ads campaigns and how to best execute them as the primary PPC strategist for assigned accounts. Lead Strategy & Execution: Build and lead advanced PPC strategies that drive measurable results. Develop frameworks for scaling client success and continuously test and refine performance levers. Client Ownership & Strategic Guidance: Serve as the strategic lead for client accounts. Lead calls, provide proactive recommendations, and challenge client assumptions when needed to align with marketing best practices. Client Escalation Management: Take ownership of PPC-related client escalations. Investigate issues thoroughly, provide clear communication internally and externally, and implement resolutions quickly to regain client confidence and ensure retention. Mentorship & Cross-Team Leadership: Support onboarding, coaching, and guidance of junior PPC specialists or contractors. Provide input on internal SOPs and quality control for PPC execution. High-Level Campaign Management: Oversee complex campaign structures and multiple service types, with a deep understanding of lead generation flows and conversion behavior. Landing Page Direction: Proactively identify opportunities for conversion rate optimization and collaborate with Web and Design teams on landing page strategies. Data Analysis & Forecasting: Lead performance reviews and identify key insights to inform both tactical and long-term strategy. Develop forecasts and projections for new and scaling accounts. Ad Copywriting & Content Strategy: Create compelling ad copy aligned with the client’s unique value proposition, ensuring consistency with landing page messaging and performance goals. Advanced Tooling Knowledge: Confidently use tools such as Google Tag Manager, Looker Studio, and third-party platforms (e.g., CallRail, GoHighLevel) to manage and validate conversions. Internal Collaboration: Act as the PPC voice in cross-functional initiatives. Partner closely with Client Success Managers, Web Developers and SEO team members to ensure campaign alignment.

PERSONALITY MUSTS:

Our perfect fit is someone who is a problem solver who understands the difference between “yes, and…” and “yes, but…”. You should have a hungry, scrappy personality with a positive attitude and aims to deliver. Working in the client service industry can mean going the extra mile, and we need someone who is always willing to rise to the occasion for our clients and puts forward beautiful work that exceeds client expectations. Someone who is detailed and organized, driven and displays vigor and comes ready to play every day. Confidence, self-discipline, and a congenial, curious mind are things we love and admire. MINIMUM QUALIFICATIONS: 4+ years of experience managing Google Ads and Meta Ads campaigns in an agency environment Demonstrated ability to lead strategy, client communication, and cross-functional collaboration Experience working across multiple verticals with a strong portfolio of client success stories Google Ads Certified Strong understanding of full-funnel strategy, lead quality optimization, and budget scaling Experience mentoring junior team members or overseeing outsourced contractors Proficiency with tracking platforms (e.g., CallRail, GoHighLevel) and conversion attribution models Bachelor's degree in Marketing, Business, Digital Media, or a related field BONUS POINTS FOR APPLICANTS WITH: 2+ years of healthcare or dental marketing experience Experience developing SOPs or training materials for PPC processes Webflow or CMS platform experience Working knowledge of Google Apps Script Familiarity with SEO or organic strategy #J-18808-Ljbffr Wonderist Agency - Dental Marketing

Job Tags

For contractors, Work at office, Local area, Work from home, 2 days per week,

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