Job Description
Announcement
Details
Open Date
Requisition Number
PRN43501B
Job Title
Search Engine Optimization Specialists
Working Title
Web Content Specialist
Career Progression Track
P00
Track Level
P1 - Entry Level Pro
FLSA Code
Professional
Patient Sensitive Job Code?
No
Standard Hours per Week
40
Full Time or Part Time?
Full Time
Shift
Day
Work Schedule Summary
Hybrid (1-2 in-office days/week)
VP Area
U of U Health - Academics
Department
Web and Interactive Marketing
Location
Campus
City
Salt Lake City, UT
Type of Recruitment
External Posting
Pay Rate Range
$46,000-$51,000
Close Date
Priority Review Date (Note - Posting may close at any time)
Job Summary
University of Utah Health is seeking a motivated Web Content Specialist to join our Digital Experience team. This is an excellent opportunity for an early-career professional who loves writing, editing, and shaping meaningful digital content that helps patients and communities find the care and information they need.
You'll help maintain and improve web content across all University of Utah Health websites to ensure it follows brand standards, accessibility guidelines, and SEO best practices. This role blends creativity with technical know-how and is ideal for someone eager to learn and grow in a collaborative environment.
Please include a resume and cover letter describing why you are an excellent fit for this position and how your experience will contribute to the success of our Digital Experience team.
Why Join Us
At University of Utah Health, you'll be part of a mission-driven team that improves lives through accessible, high-quality care and information. You'll gain hands-on experience with enterprise-scale digital systems, work with experienced content and marketing professionals, and develop skills that will advance your career in digital communications.
Learn more about the great benefits of working for University of Utah: benefits.utah.edu
Responsibilities
Search Engine Optimization Specialist, I
- Build and update webpages using our enterprise-level content management system (CMS).
- Write, edit, and optimize content in partnership with clinical stakeholders, marketing specialists, and freelance writers.
- Ensure web content follows our brand and style guide as well as SEO and ADA accessibility best practices.
- Conduct keyword research and content audits to recommend improvements.
- Edit and update provider and location listings, fix broken links, and manage digital assets like images.
- Collaborate with the Content Team and the Digital Experience Team including UX designers, SEO analysts, and marketing strategists to improve user experience and content quality.
- Help monitor web analytics, SEO, and page performance to identify optimization opportunities.
- Provide search result reports, identify solutions, and recommend best practices to improve search ranking, including web content, keyword target lists, page layout, design, linking, and overall site structure.
- Participate in editorial processes that maintain consistency across our digital properties.
- Represents the web content team where necessary at meetings or presentations.
Minimum Qualifications
Department may hire employee at one of the following job levels:
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).
Search Engine Optimization Specialist, I: Requires a bachelor's (or equivalency) + 2 years of directly related work experience or a master's (or equivalency) degree.
- Strong writing and editing foundation with excellent grammar and attention to detail.
- Interest or introductory knowledge in Search Engine Optimization (SEO), web content strategy, and web accessibility.
- Familiarity with content management systems (Drupal, WordPress, or similar).
- Introductory knowledge of HTML and digital publishing workflows.
- Ability to manage multiple projects and meet deadlines in a collaborative team environment.
Preferences
- Experience writing for the web with a focus on clarity, accuracy, and user engagement.
- Knowledge of health literacy and plain language best practices.
- Curiosity and initiative to learn new tools, trends, and digital strategies.
Type
Benefited Staff
Special Instructions Summary
Additional Information
The University is a participating employer with Utah Retirement Systems ("URS"). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources atfor information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS' post-retirement rules and restrictions. Please contact Utah Retirement Systems atoror University Human Resource Management atif you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students from all backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.
Veterans' preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran's status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action (OEO/AA). More information, including the Director/Title IX Coordinator's office address, electronic mail address, and telephone number can be located at:
Online reports may be
This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
Job Tags
Full time, Part time, Work experience placement, Freelance, Work at office, Shift work, 2 days per week, 1 day per week,