Search Engine Optimization Specialist Job at Fractional Marketing LLC, Plymouth, MN

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  • Fractional Marketing LLC
  • Plymouth, MN

Job Description

Overview:
Fractional Marketing is looking for an SEO & Visibility Specialist who’s passionate about helping small, local businesses get found online. You’ll lead our clients’ organic growth efforts — combining technical expertise, creative problem-solving, and a process-driven mindset to improve rankings and visibility across search platforms.

You’ll work alongside our Marketing Managers and Strategists to execute technical SEO audits, optimize on-page and local content, and build off-page authority. The right person will love the details — crawling sites, interpreting data, and finding opportunities for growth that others miss.

Core Responsibilities

Technical SEO

  • Conduct technical audits using tools like Screaming Frog, SEMrush, or Ahrefs to identify site errors, indexation issues, redirects, and crawl inefficiencies.
  • Monitor site performance in Google Search Console and track progress on indexing, impressions, and keyword visibility.
  • Implement schema markup, structured data, and site speed improvements in collaboration with developers.
  • Maintain and improve overall site health across client websites.

On-Page Optimization

  • Optimize metadata, H1/H2 structures, content, and internal linking for both user experience and search intent.
  • Use tools such as Surfer SEO to guide content optimization and scoring.
  • Collaborate with writers and designers to balance SEO best practices with brand and UX consistency.
  • Identify and manage content refresh opportunities to maintain rankings over time.

Off-Page & Authority Building

  • Research and manage ethical backlink acquisition strategies (guest posting, partnerships, directories, digital PR).
  • Audit and maintain local citations and ensure consistency across listings.
  • Track domain authority improvements and link-building metrics.

Local SEO

  • Manage and optimize Google Business Profiles for multiple clients (posts, reviews, categories, Q&A).
  • Track local ranking performance and recommend improvements for maps and local search.
  • Support development of scalable processes for local visibility improvements across industries.

Reporting & Process Development

  • Build and maintain dashboards for visibility, rankings, and keyword trends.
  • Translate data into actionable insights for Marketing Managers and clients.
  • Help document Fractional’s internal SEO framework — from audits to reporting templates — to improve efficiency and quality across accounts.

Key Skills

  • Strong understanding of technical SEO principles and diagnostic tools (Screaming Frog, SEMrush, Ahrefs, GA4, Search Console).
  • Hands-on experience managing Google Business Profiles and optimizing for local search.
  • Knowledge of on-page best practices, schema markup, and page speed improvement techniques.
  • Experience acquiring backlinks or managing off-page strategies.
  • Familiarity with WordPress, Surfer SEO, and other CMS optimization tools.
  • Ability to analyze and present performance data with clarity.
  • Bonus: Experience with GoHighLevel, Data Studio, or AI-assisted content tools.

Qualifications

  • 3–6 years of SEO experience (agency or multi-brand environment preferred).
  • Proven success improving organic visibility and local rankings for small businesses.
  • Comfortable working in a collaborative, fast-paced environment across multiple client accounts.
  • Excellent organizational and communication skills.
  • Self-starter who enjoys both the strategic and technical sides of SEO.

Success Looks Like

  • Clean, optimized client websites with clear visibility improvements month over month.
  • Local search rankings and impressions are trending upward quarter after quarter.
  • Repeatable SEO processes built and documented across all accounts.
  • Measurable ROI on organic growth efforts with transparent reporting.

Job Tags

Local area,

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