Job Description

Product Marketing Manager, Consumer (Contract)

Product Marketing Manager, Consumer (Contract)

Want to help us help others? Were hiring!

GoFundMe is the worlds most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causesfor themselves and each other. Together, our community has raised more than $40 billion since 2010.

Were seeking a hands-on, results-driven Consumer Product Marketing Manager (Contractor) to deliver fast impact over 6 months. This role is primarily execution with some strategy support crafting campaigns, building journeys, and optimizing with datawhile keeping the consumer front and center. Youll partner with Product and Marketing to turn insights into go-to-market strategies that drive adoption, engagement, and retention.

The Job

• Lead go-to-market campaigns that drive adoption, engagement, and retention, delivering results fast.
• Support strategy and own execution of email, push, and in-app campaignsfrom concept to optimization.
• Build audience segments and user journeys, tailoring messaging to motivations and behaviors.
• Partner cross-functionally to test and launch consumer experiences that connect product value to user needs.
• Analyze dashboards and performance data to guide next actions and optimizations.
• Translate features and insights into clear, compelling consumer narratives.
• Align stakeholders on priorities, deliverables, and timelines with clarity and urgency.
• Continuously test, learn, and scale marketing strategies with a consumer-first mindset.

You

• 68 years of Product Marketing experience with impact on consumer launches and full-funnel campaigns.
• Proven ability to turn strategy into fast, measurable results.
• Skilled at distilling complex concepts into simple, compelling value propositions and stories that drive action.
• Creative storyteller and messenger who can move consumers to action.
• Deep understanding of consumer behavior and digital product journeys.
• Analytical and data-driven, turning insights into immediate action.
• Highly organized cross-functional leader, equally comfortable with strategy and execution.
• Self-starter and problem solver: resourceful, scrappy, and fast-moving.

Preferred

• Consulting background is a plus.
• Experience in consumer fintech is preferred.

We live by our core values: impatient to be great , find a way , earn trust every day , fueled by purpose . Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The hourly pay rate for this contract position is: $69.00 - $104.00 per hour. Due to this being a contract position, this individual will not receive benefits or equity. As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at accommodationrequests@gofundme.com.

Global Data Privacy Notice For Job Candidates And Applicants

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.

Learn More About GoFundMe

Were proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.orgs activities and impact in their FY 24 annual report.

Our annual Year in Help report reflects our communitys impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our Newsroom.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound May 1, 2025.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Internet

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