Job Description

Join to apply for the Principal Product Marketing Manager role at Adobe

Join to apply for the Principal Product Marketing Manager role at Adobe

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Do you dream about how AI/ML will change the world? In this role, you’ll have the chance to create this new future and power the next decades of creativity through advancement in Generative AI and lead the development and growth of Adobe Fire f ly on web and mobile .

Firefly is Adobe’s newest category spanning across : N ew product s (web and mobile application , new modules like Adobe Concept ) , New family of responsibly built & commercially safe generative AI models (Video, Image, Audio, Vector) and n ew features in Adobe’s flagship apps (Gen Fill, Gen Extend, Gen Expand)

I t offers new ways to ideate, create, and scale content for individuals, teams and enterprises . It’s a natural, exponential extension of the technology that Adobe has created over the past 40 years.

We are looking for a senior product marketer with a deep passion for creative products and generative technologies who love building things from scratch in a highly dynamic environment . The ideal candidate thrives in ambiguity and matrixed organizations, influence product and engineering teams, rigorously and autonomously develop strategic points of views to inform the product roadmap and has experience driving complex and innovative Go To Market plans for software products.

What You'll Do

• Drive our multi-year planning process - with product, marketing, and sales executives as we write the product roadmap and investment plan for growth across new platforms and devices.
• Ongoing global m arket analysis - conduct / drive rigorous, data-driven market analysis ( e.g. TAM, C ompetition, P ackaging and P ricing, P romotions , Partnership/Acquisition opportunities...)
• Cross functional collaboration – understand internal dynamics and partner deeply with both Firefly’s cross functional teams and Adobe’s digital media teams (Photoshop, Premiere...)
• Product Grow th – drive deep understanding of your product performance and partner with analytical and Go To Market teams to unlock growth opportunities.
• Subject Matter Expertise – Develop deep expertise in both imaging and video categories a nd Creative AI to be able to influence exe cutive level team members and contribute to decision making
• Value Prop & Positioning – Continuously refine th e value proposition /positioning (including in product messaging , blogs, external presentations) of the Firefly app and its key component s.
• Research & Insights – Collaborate with Data Science, UX Research , Corporate Strategy and M arketing analytics team to support your work and craft executive level presentation
• Go To Market – Collaborate with all marketing functions to land complex and innovate Go To Market plans, make our products shine and drive engagement & monetization for the category.

Requirements

• 10+ years of experience in product marketing, product management , consulting with a strong background in software, especially AI or equivalent practical experience.
• Exceptional communication skills , capable of conveying complex ideas effectively to diverse audiences.
• Analytical and strategic problem solver , adept at using data to inform decisions.
• Proven ability to lead and collaborate in a dynamic, matrixed environment.
• Passionate for emerging technologies and knowledgeable about the G enAI l andsc ape.
• BA/BS in Marketing , Econ, Business, Technology , or a related field;

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $141,200 -- $249,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more about our vision here.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services, IT Services and IT Consulting, and Software Development

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Job Tags

Full time, Temporary work, Local area,

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