Paid Search Manager (Chicago) Job at HLK, Chicago, IL

SW5MU3JvYTA1OWRKSkdVOURyMnRSa2k0
  • HLK
  • Chicago, IL

Job Description

Paid Search Manager

This position requires a diverse background in paid search, Google Display, Gmail and YouTube to work across our portfolio of brands. This individual is part of the media team and serves a critical role in planning, activating, optimizing and reporting on key platforms within the Google Suite, Bing, etc.

Responsibilities
  • Active participant in internal program kick-off meetings. Provides historical knowledge to help guide success metric benchmarks, landing page content, persona profiles, etc., as well as new thinking from an ever-evolving Google Suite.
  • Develops budget and strategic recommendations for the Media Strategist to incorporate into the overall media plan.
  • Sets up campaigns, developing keyword lists, creating Ad Groups, writing ads, setting up targeting (geo, demo, mobile) and creating GDN and YouTube segments (custom-intent, affinity, etc.).
  • Works closely with the AdOps team to ensure all tracking is in place and is working properly.
  • Creates Google Suite/Bing strategy slides for media strategists as needed.
  • Depending on client, may have some contact and opportunities to present search strategies/tactics/results.
  • Pulls Google Suite reporting and provides analysis for Media Strategist.
  • Constantly monitors Google Suite performance and recommends/implements optimizations as necessary.
  • Creates A/B landing page and/or ad copy test to determine optimal combinations.
  • Is an active researcher and, when appropriate, pushes clients to test new offerings in the Google Suite space.
Qualifications
  • Bachelor Degree in related field
  • Minimum of two years of paid search experience.
  • Certifications in Google Search, Display, Mobile, and Video, as well as knowledge of DV360 and/or Paid Social Media, are preferred.
  • Expertise in all aspects of the Google offerings: Pay-Per-Click, Google Display Network, YouTube, Gmail, Google Play, etc.
  • Ability to strategically evaluate opportunities and make data-driven decisions resulting in tangible performance improvements.
  • Flexibility & ability to work in a fast paced and dynamic environment
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done

Job Tags

Part time,

Similar Jobs

KR Wolfe Inc.

Skilled Construction Laborer Job at KR Wolfe Inc.

 ...Skilled Laborer The Skilled Laborer plays an essential role in assisting the project team in ensuring timely and successful completion of construction projects. Duties And Responsibilities Skilled Laborer Must demonstrate strong teamwork, leadership and collaboration... 

PERC Water Corporation

Waste Water Treatment Plant Operator Grade I Job at PERC Water Corporation

 ...Job Description Job Description Job Title: Wastewater Treatment Plant Operator Grade I Department : Asset Management Reports To:...  ...as necessary in the operation and maintenance of other PERC Water projects as needed. Principal Duties and Responsibilities... 

Prisma Health

Registered Nurse (RN)-Clinical Coordinator-Ambulatory, Heritage Pediatrics and Internal Medicine Wre Job at Prisma Health

 .... Job Summary Manages the daily clinical operations of the clinics assigned. Provides...  ...Management Responsibilities ~ This is a non-management job that will report to a...  ...area and two (2) years experience as a non-RN clinical coordinator in a physician practice... 

Yexgo

Entry-Level Data Entry Clerk Admin Job at Yexgo

 ...Discover the flexibility youve been searching for by taking a minute to finish our online application. Qualifications No experience, Willing to train Ability to work within recognized turnaround times Must have exceptional social skills and the ability... 

Nestle

Order Fulfillment Specialist Job at Nestle

 ...so that everyone can grow and thrive. This position is not eligible for Visa Sponsorship. POSITION SUMMARY: The Order Fulfillment Specialist is responsible for managing stock allocations as required in order to prevent shortages to customer sales orders. Allocations...