Job Description
Purpose of Role
The CI Field Marketing Manager leads Yamaha’s residential custom integration (CI) field marketing efforts, building strong relationships with CI dealers, distributors, and integration partners. It is their responsibility to create programs, training, and field support that help partners sell, install, and integrate Yamaha consumer audio products.
Key Accountabilities Include - Drive sales growth and product adoption
- Ensure partner satisfaction with integration, retailers, distributors and home automation
partners
- Collaborate to support the resolution of third-party integration issues and improve
interoperability.
Primary Responsibilities Include - Represent YCA at trade shows, industry events, and dealer/distributor activations
- Oversee the development and delivery of field training (live events, webinars, workshops, technical sessions) and lead field-based training and presentations
- Develop field marketing plans based on dealer and partner feedback
- Manage YCA relationships with third-party control companies
- Document capability issues and ensure follow-up with engineering and product development
- Ensure CI partners have access to YCA control tools and integration support at product launch and support regional staff, sales reps and partners on consumer audio and CI-related initiatives
- Direct product testing and certification with third-party control systems to ensure integration success
Core Functional Competencies - Customer/Dealer Problem Resolution: Gather and analyze information to understand root causes of issues and determine appropriate solutions
- Dealer Support: Understand dealers' business and markets in order to provide the support they need to successfully promote and sell Yamaha's products
- Market Understanding: Knowledge of market and Yamaha's position in it, as well as prospective customer base
- Technical Product Acumen (Product marketing only): Demonstrate in-depth knowledge of Yamaha's products and services
- Project Integration: Ensure that all of a project's work elements are coordinated, including project planning and execution processes
- Relationship Building and Management (Sales Support): Quickly connect with sales and marketing partners and maintain relationships
- Presentation Skills (Sales/Sales Support): Deliver concise, engaging presentations in-person and virtually.
Core Behavioral Competencies - Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
- Customer Focus
- Decision Quality
- Plans and Aligns
- Collaborates
- Self-Development
- Situational Adaptability
Qualifications Ideal - Demonstrated success balancing technical with business goals
- Proficient with Microsoft Office
- Experience configuring and coding home automation and control platforms
- Up to 40% travel (domestic and international)
Preferred - Bachelor's degree in marketing, communications or electrical engineering
- Global brand experience
- Control platform experience (RTI, URC, Control 4, Crestron, AMX, Savant)
- Industry certifications (CEDIA, ISF, HAA, ICET)
- Knowledge of C#, NET, SQL or voice control and smart home automation platforms
- 5+ years in CI or consumer electronics
Compensation - The hiring range for this position is $85,000 - $119,600 annually + bonus. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time.
- Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.
Here’s What We’ll Bring - Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
- Performance based bonus program
- Robust employee wellness programs including free music lessons
- Gym and wellness reimbursement program
- Tobacco cessation reward program
- Free concerts from award winning artists
- Discounted hotel, travel, entertainment, and other attractions
- Employee product purchase program
- Casual dress
- Vacation, sick-time and personal floating holidays
- Inclusive and passionate culture
Job Tags
Casual work, Work at office,