At Shaker, business is personal. We help to connect people with jobs. A recruitment marketing pioneer since 1951, Shaker is a full-service agency specializing in highly customized communications and strategies for attracting and retaining the right talent...in the right places, with the right messages. That takes smarts and creativity. Ideas and innovation. That takes great people of many talents. And that is exactly what we have at Shaker. There is so much we can accomplish together. Join us.
As a Paid Ad Copywriter, you will be responsible for creating compelling and effective ad copy specifically for paid digital channels such as Google Responsive Search Ads, Meta, LinkedIn, and TikTok. This role is distinct from a general digital copywriter, as it focuses on driving clicks, conversions, and applications through short-form content with limited character counts. You must be adept at quickly adapting your writing style to fit different platforms' character limits and audience expectations, ensuring high compliance with ad policies and minimizing disapproval risks. The Digital Copywriter must be unafraid of tight deadlines and high workloads, writing and researching for multiple clients daily.
This role will sit within the Digital Media team and work to ensure recruiting marketing campaigns (PPC & SEM), and all paid media content is optimized. You’ll constantly push the limits of the copywriting to change the way companies and candidates connect.
Responsibilities:
Drive clicks, conversions, and applications through engaging ad copy.
Create short-form content tailored to paid platforms like Google Ads RSA, Meta, LinkedIn, and TikTok.
Measure success through CTR, conversion rates, and cost-per-acquisition.
Adapt writing style frequently is based on A/B testing and platform shifts.
Ensure high compliance with ad policies and minimize disapproval risks.
Collaborate with the digital and sales teams, and other stakeholders on digital copy projects.
Receive and implement feedback on copy effectively.
Handle tight deadlines, frequent iterations, and last-minute changes from stakeholders.
Write ads for recruitment marketing or talent acquisition, turning job requirements and employer value propositions into compelling, candidate-focused ads.
Experience & Skills:
At least 1-2 years of experience in SEO content writing and SEM marketing, with samples required.
Exceptional knowledge of Google Ads products and other SEO tools (SEMrush).
Strategic minded with strong analytical capability.
In-depth research skills with the ability to understand topics, audience segmentation, and keyword strategy.
Ability to write interesting and engaging content.
Excellent communication skills and ability to collaborate with internal project managers and stakeholders.
Data-driven and analytical thinking skills.
Extremely organized and able to work both independently and as part of a team.
Curious, quick to learn, and receptive to constructive criticism.
Highly methodical, accurate, and determined.
Excellent analytical skills (Google Analytics, SEO, SEM).
Ability to manage multiple deadlines in a fast-paced environment.
Recruitment marketing / HR technology experience beneficial.
...Job Title: Medical Transcriptionist - Administrative Job Location: NYP Weill Cornell Medical Center, 525 East 68th Street, New... ...documentation Ensure correct use of medical terminology in all transcripts Maintain excellent spelling, grammar, and attention to...
Benefits:401(k) matchingROLE DESCRIPTION:As a Receptionist - State Farm Agent Team Member with Reeves Maddox - State Farm Agent, you... ...client experiences that reinforce the growth of a successful insurance agency. Your attention to detail, customer service skills, and...
...perturbation screening, and machine learning models to unravel the biology of epigenetic aging and disease using experiments of... ...and Unix workflow management skills. Experience with standard molecular biology workflows cloning, PCR, standard transfection/transduction...
...Travel MT/MLT (Blood Bank) Ruston, LA | 7 On / 7 Off Nights | 13-Week Contract Soliant is hiring 2 experienced Medical Technologists or Medical Lab Technicians for a 13-week travel assignment in Ruston, Louisiana . This role features a 7 on / 7 off night shift...
...Farm Equipment Operator (6259) Location: Ohio JobNumber: 6259 Farm Equipment Operator position available in central Ohio on several thousand acre family corn and soybean farm. This full-time position involves operating tractors and a grain cart. The operation...