Well-established, award-winning agency in NYC is searching for an Associate Director, Digital to join their team. The Digital Marketing team is responsible for all paid digital advertising including Paid Search, Paid Social and Programmatic; this position will focus in Social and Programmatic with additional experience in Paid Search a plus. The team executes evergreen and initiative-based tactics to drive incremental revenue, site traffic, and new customer acquisition with a focus on using data to drive the most efficient return on ad spend. You will lead Programmatic & Paid Social teams, driving forward media innovation while ensuring proper execution of campaigns across both channelsadditional experience in Paid Search a plus. You will use your extensive hands-on-keys experience to develop near & long-term strategies to increase incremental revenue, site traffic, and new customer acquisition. Your focus will be on developing strategy, efficient operations, accurate execution, performance optimization, and data analysis to maximize the efficiency of our media investments. You will bridge the gap between internal business stakeholders and external partners, educating internal partners on best practices and leading the relationship with key vendors to ensure the agency stays at the forefront of testing & optimization. You will be heavy client facing while also directly oversee a team of direct reports while reporting to the SVP of Paid Media yourself. This role hybrid with 3 days a week in office.
Established in 1998, ad+one is comprised of hand-picked recruitment professionals with over 30+ years of combined recruiting experience serving the advertising and media agency industry nationwide. We pride ourselves on having access to hard-to-find talent and the hottest job opportunities in the industry. Our focus is on positions in Account Management/Client Services (digital/traditional) as well as Media (digital/traditional), Search Marketing (PPC/SEO), Programmatic, Paid and Earned Social Media and Big Data/Analytics.
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