Job Description

6 days ago Be among the first 25 applicants

Location: On-Site in Coppell, TX

Position Type: Full-Time, Direct Hire

Compensation: Based on Experience

Citizenship Requirements: US Citizen and Green Card Holders only

Overview

SEO is evolving. Traditional Google rankings and keyword optimization still matter, but the future of search is increasingly AI-drivenfrom voice search optimization to semantic SEO and recommendation engines that prioritize context over keywords. This role is designed for a specialist who can win todays SEO battles and prepare us for tomorrows. Youll own classic SEO best practices and lead the way in AI SEO strategy, helping us future-proof our digital visibility. Over the next 1-5 years, youll shape how our brand shows up across AI-first platforms, voice assistants, and AI-mediated search ecosystems. In short: solid SEO fundamentals plus curiosity and the capability to position us for the next wave of AI-driven discovery.

What Youll Do Everyday

• Lead and optimize all SEO initiatives across company websites and eCommerce platforms: keyword research, on-page SEO, technical SEO, content optimization, and semantic SEO.
• Build strategies for AI SEO and AI searchability, including voice search optimization and AI-driven recommendation layers.
• Manage SEM campaigns and digital advertising with a focus on ROI and conversion optimization.
• Collaborate with vendors/partners to align SEO, SEM, and digital strategies with overall marketing goals.
• Support eCommerce operations, including product data input, content accuracy, and inventory-related optimization.
• Deliver insights and performance reports for organic SEO, paid campaigns, and AI search performance metrics.
• Partner with marketing to design and optimize campaigns that scale brand visibility in both traditional and AI search environments.

What You Bring

• Bachelors degree in Marketing, Business, or related field.
• 24 years of experience leading SEO strategy and execution, ideally in an eCommerce environment.
• Strong understanding of technical SEO, on-page optimization, backlink strategies, content SEO, and semantic search principles.
• Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Familiarity with eCommerce platforms (Magento preferred) and integrating SEO best practices into product listings and content.
• Experience managing SEM campaigns and understanding the intersection of paid and organic SEO strategies.

Bonus if you have

• Experience with AI SEO, semantic SEO, voice search optimization, and AI-driven search engines.
• Ability to translate complex AI + SEO data into actionable strategies for business leaders.
• Strong project management skills to handle multiple campaigns and eCommerce initiatives.
• Experience managing vendor or agency relationships for digital marketing and SEO services.
• A collaborative mindset with a focus on measurable impact and ROI.

Ready to join GrabAGun?

Fire off your resume and tell us how youll help us dominate SEO today and AI-driven discovery tomorrow.

Job details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Retail

Dallas, TX area

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